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  • Spotlight On: P.E Nation Mens

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    Spotlight On: P.E Nation Mens

    Can you believe it has only been just over 2 years since resident cool-girls and co-founders Pip Edwards & Claire Tregoning graced us with our now favourite retro-inspired activewear brand, P.E Nation? We can’t, but jeez are we mighty thankful they did!After rapid growth, these talented women have finally made the leap, expanding into the realm of menswear and we are excited to reveal that Hyperluxe is your exclusive WA stockist!Edwards, who previously worked at Ksubi and General Pants Co. said the move is a natural extension of PE Nation’s existing activewear offering, which already has a decidedly masculine aesthetic.“We never intended for P.E Nation to only be for women..It’s a tomboy-ish brand with roots anchored in menswear. The desire to deliver to men what we deliver to women – effortless, comfortable, functional, everyday wear – this has always been our vision”With the men’s sportswear market dominated by a few of the giant companies like Nike & Adidas, we’re personally welcoming the introduction of a fresh, new local brand into the mix.  What's even more exciting is the collection will include a versatile range of lifestyle pieces girls can also enjoy. Which means boys -  you better be on high...

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  • Brand Spotlight: Pilot Athletic

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    Brand Spotlight: Pilot Athletic

    What's the most popular tee at Hyperluxe? Without a doubt, the range of singlets and tees from Australian brand, Pilot Athletic! The ultimate sportsluxe tee, modelled here by Madi, these constantly sell out - we recommend them to everyone!Founded by Natalie Lane in 2012, Pilot Athletic offers shoppers premium sportswear that effortlessly takes you from workout to the rest of your day. As versatile as her Pilot Athletic range, Natalie has filled a number of different roles throughout her career, from personal trainer to marketing manager, and now successful entrepreneur. Did we mention she's also a licensed pilot?Natalie recently took some time out to have a chat with us, talking Pilot Athletic and answering some Quick Q's!Tell us a bit about Pilot Athletic...1. What kind of girl is the Pilot Athletic shopper? She knows what she wants and she knows how to get it! Empowered by her own self-belief, the Pilot woman is sophisticated and fashion-savvy, always working always playing.  She is driven to succeed and lives a dynamic fulfilled life so she needs a wardrobe that reflects her sense of style and supports her busy lifestyle.2. What is the must-have Pilot Athletic piece of the latest collection? Our Florence Puffer Trench has...

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  • Brand Spotlight: New Era

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    Brand Spotlight: New Era

    THE must-have headwear of the day is, without question, a New Era cap. Whether you rock a New York Yankees logo or vibe the LA Dodgers, they add serious cool factor to every outfit. Spotted on some of our favourite celebs including Gigi Hadid, Beyoncé, Cara Delevingne and more, there is no denying the New Era cap is where it's at.A family owned company for four generations, New Era’s heritage stretches all the way back to the 1920s when it first entered the market with the then on-trend ‘Gatsby’ cap. However, after the popularity of the Gatsby began to slow, the family turned their focus to baseball caps, which lead to the development of the iconic 59FIFTY fitted cap in 1954.Constantly innovating, New Era has become a major trend setter, becoming the exclusive supplier of caps for the Major Baseball League in the USA in 1993!We recently had a quick chat with Paul Stockden, co-director of Sportmax and distributor of New Era caps in Western Australia, about what makes a New Era cap such a sought after athleisure staple. 1. What kind of person is the New Era shopper?Definitely fashion and quality conscious, someone who like to express their style via their headwear.2....

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  • Brand Spotlight: Varley

    0 comments / Posted on by HyperLuxe Activewear

    Brand Spotlight: Varley

    Leading the pack in athleisure style, we cannot get enough of Varley and their polished, functional pieces that offer comfort and freedom of movement without compromising on some serious sports glam vibes.We love Varley because of their attention grabbing prints, every time we do the North Beach to Trigg Coastal walk we get stopped and asked where our tights or tops are from and more often than not, they’re Varley! Our current fave pieces include Mercury Marble Tight, Montana Crop in Mercury Marble and Dewey Sweat in white.We chatted to London-native Lara, who founded Varley in 2013 with her husband Ben, and has since expanded the brand to Los Angeles and beyond with stockists, including HyperLuxe, located around the globe.Tell us about Varley:1. What kind of girl is the Varley shopper?The Varley woman is many things, but she is always confident and stylish. 2. What is the must-have Varley piece of the latest collection?The must have piece has to be the amazing Palms Tights - as seen below on Gigi Hadid! (**Palms Tights coming soon to HyperLuxe - stay tuned!)3. How would you describe Varley in one sentence?European elegance meets Cali (fornian) chic!Quick Q's:Smoothie or matcha latte? Neither – give me a strong flat white!Sunset yoga or morning...

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