Prene Bags Australia
Lightweight, stylish, practical and best of all, affordable, there’s so much to love about cult Australian accessories label Prene bags.
What started as a side hustle for 20 year old Victorian university student Tammy Green back in 2015, has become an accessories empire loved the world over for its uncomplicated pieces that are the ideal accompaniment for a life lived on the go.
From humble beginnings in her parents’ Melbourne garage, Tammy never imagined her Prene handbags would come to be coveted across the globe by modern women in the span of just a few years.
“Little did I know that it would explode beyond my wildest expectations — and result in the brand you see today,” Tammy said of her label’s origin.
Women couldn’t (and still can’t!) get enough of Prene’s signature perforated neoprene designs that perfectly fuse fashion and functionality.
Perhaps best known for fit-all tote bags, Prene has branched out to new frontiers in recent years, incorporating modern design twists into signature staples, and experimenting with smaller crossbody styles, as well as phone pouches, waist bags and every silhouette in between.
While Prene handbags are most commonly seen in chic neutral tones such as light grey marle, black, charcoal grey and navy, we at HyperLuxe are completely obsessed with Prene’s lovely lilac pieces and couldn’t be prouder to be an Australian Prene bag stockist.
From the Maisie Bag, which features sturdy handles and a detachable vegan strap, to the Muse tote and the super cute mini Mila Bag, it’s hard to go past Prene’s stunning new lilac hue which is a warm, Gen Z take on ‘Very Peri’ - Pantone’s colour of the year for 2022.
Our customers continue to tell us that they love Prene bags for their versatility, and we couldn’t agree more. Take for instance Prene’s Brighton bag; at 38cm wide by 30cm tall, and in hard-wearing, stain-resistant perforated neoprene that can withstand a lot of wear and tear. This design is the epitome of a ‘carryall’ that can be used for a variety of purposes.
For Mums, the Brighton Bag possesses all of the qualities necessary to make it a great nappy bag (particularly if you combine it with one of Prene’s clear or black organiser inserts). A heaven-send for those stressful moments out at a cafe or supermarket when you’re reaching and rummaging for a nappy and wipes while trying to soothe a crying baby, Brighton is big enough to stash everything a tiny tot, and their caregiver, could need on a day out.
For students, this design is just as functional, ideal for lugging notebooks, a laptop, a water bottle and lunchbox to and from campus.
And for gym days or pilates classes, this roomy style is big enough to hold everything you could possibly need for working out.
Whether you’re on the hunt for a new everyday bag for yourself, or you’re searching for a gift for that hard-to-buy-for friend or relative, we’re sure a Prene bag, in any colour or silhouette, will tick all of the boxes.