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Women's Underwear Australia
Having lived through a pandemic that had us working from home in lounge wear for months on end, comfort has become a key factor for most individuals when shopping for Australian women’s underwear, clothing and accessories.
As high heels gather dust in the back corners of wardrobes, eclipsed in popularity by slip on slides and sneakers, and formerly loved lace panties and underwire bras lay languishing in unopened drawers thanks to soft-to-the-touch knickers and bralettes being a far comfier option, it’s clear that comfort is now a top priority for most.
Our predisposition towards clothing and women’s briefs that are comfortable first and foremost is understandable - once you’ve worn knickers or clothing that actually feel good on, it’s hard to go back to tolerating fiddly details, scratchy fabrics and annoying fastenings.
While some designers prioritise visual appeal over all other qualities, Queensland brand Nat’v has gone in the complete opposite direction, stating their women’s briefs are “not designed to be cool or sexy”, rather they are engineered to champion comfort and sustainability above all else.
Luxurious to the touch, Nat’v Australian women’s underwear designs are created with Tencel, a sustainable and state of the art proprietary material that helps regulate temperature and is great at moisture absorption and odour control.
Leaders in the shift towards comfortable Australian women’s underwear that doesn’t cause harm to mother nature, this forward thinking Australian brand prioritises practicality with a side serve of sustainability.
Created from wood pulp that’s transformed into cellulosic fibres, Tencel can claim high resource efficiency with low environmental impact, which means Nat’v women’s briefs are a comfortable and environmentally conscious choice.
Tencel also boasts antibacterial properties, ten times more antibacterial than standard cotton, and more than 99 per cent of the water used to process the fabric is recovered and reused. What’s not to love?!
But what good is a pair of comfy and eco-conscious Nat’v briefs if they’re paired with a hard-to-tolerate underwire bra? …Introducing Nat’v’s Ruby Bralette.
Made from renewable wood sources that don't drain precious carbon and water resources, this slip-on bralette style is wire free with adjustable back straps that can be worn crossed over for additional support.
A must-have Australian women's underwear garment, we’re sure you’ll fall head over heels for this comfy style.
Another Nat’v creation that has become a firm favourite amongst the HyperLuxe family is the Chi Chi Crop. Made with a blend of Tencel, Elastane and Polyamide, this longer design, which ends just above the waist, is so comfy you’ll forget you’re wearing it.
Available in a range of flattering neutral colours, the Chi Chi Crop can be mixed and matched with Nat’v’s extensive range of women’s briefs, which includes g-strings, full coverage panties or on-trend high cut styles.
The lack of underwire combined with a loose waistband also makes the Chi Chi Crop a great sleepwear choice in the warmer months.
Next time you’re in the market for women's brief underwear, there’s no need to select between style and substance, get both with Nat’v industry-leading eco friendly and ethical underwear.