About Us




Left: Cassie   Right: Madi

Experts at blurring the line between workout apparel and casual daywear, HyperLuxe is WA’s ultimate women's activewear and lifestyle clothing destination. With stores in Perth North Beach, Applecross, Dunsborough and the recent addition of a fourth store in Karrinyup opening in October 2021, this family owned business stocks sportsluxe styles and cool, casual threads from the world’s best activewear brands to enable shoppers to move seamlessly from their daily workout to coffee with friends.

Since opening the doors to their first store in North Beach in 2015, HyperLuxe, which is owned and operated by Cassie and Madi, alongside their Mum Jenny, has become a cult destination renowned for their amazing stable of brands, backed up with friendly, down to earth service.

Lovers of a healthy and active lifestyle, the HyperLuxe family is always on the lookout for the best new brands on the activewear scene, and is committed to providing an outstanding range of stylish, quality choice for purchasing activewear online or in-store. If you want to enquire about a brand we stock, upcoming events or being stocked in our stores, we’d love to hear from you!

To find out more about the ethical brands that we support and the sustainability efforts that we practice in store, click here.

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