Activewear Australia

HyperLuxe began as a passion project for sisters Cassie and Madi Sharpless — Perth locals with a love of movement, style, and the effortless off-duty look.

What started in 2015 as a single boutique in North Beach has grown into something far greater. Today, HyperLuxe proudly operates four stores across Perth — North Beach, Applecross, Dunsborough and Karrinyup, alongside a thriving online boutique that houses one of the most comprehensive collections of Australian activewear and yoga wear in the southern hemisphere.

But growth was never just about expansion. It was about intention.

After years of curating the best in Australian and international activewear, Cassie and Madi saw a gap in the market - pieces that truly blended performance with polish. Clothing that could take you from spin class to school pick-up (or brunch) without skipping a beat.

So they created HyperLuxe The Label.

It took six years to source and perfect the fabric. Six years of testing, refining, and refusing to compromise. The result is a premium, high-performance fabrication that feels sculpting yet soft, supportive yet breathable, designed to move with real women living real lives.

We are incredibly proud that HyperLuxe The Label is now stocked in multiple stores across Australia, as well as with one of the country’s largest online fashion retailers, THE ICONIC — a milestone moment for our growing brand.

Dedicated to mastering the art of elevated activewear, HyperLuxe thoughtfully curates the best in Australian gym wear and lifestyle fashion. Showcasing leading local brands such as P.E Nation and The Upside, alongside international favourites like The North Face, New Balance, and HOKA. Even the most discerning shopper is bound to find something they love.

From swimwear and yoga wear to outerwear, sneakers and everyday essentials, our collections are designed to move seamlessly from workout to weekend.

As lovers of the outdoors and proud Perth locals, sustainability is built into the heart of HyperLuxe. From eco-conscious packaging to our dedicated Sustainable Edit, we are committed to helping customers make mindful choices, without ever compromising on style.

Through considered partnerships and responsible sourcing, we strive to ensure our impact on the pristine Australian shores we call home is a positive one.

At HyperLuxe, service matters. Our team delivers friendly, down-to-earth support both in-store and online, creating a genuinely delightful shopping experience from start to finish.

Whether you’re investing in Pilates leggings, refreshing your weekend wardrobe, or discovering HyperLuxe The Label for the first time, HyperLuxe is your essential stop, shop, or click.