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  • From AM To PM

    0 comments / Posted on by HyperLuxe Activewear

    From AM To PM

    A survival guide to looking effortlessly chic in your activewear As women (and men) of the modern day, we manage to compile so many elements into one day. From the 6 am workout, kids drop off, work, pick up, cooking to cleaning - it’s not often we have the time to outfit change for each occasion! Here are some hot tips about how to be effortlessly chic in your activewear whilst being comfortable enough to tackle what the day throws at you.   We know managing the household in the mornings are tough, especially if you have kids, making the trivial task of what to wear to the gym more difficult than ever. To start, throw on a basic tank such as the Upside Muscle Tank. This tank is a best seller for us and is so because of its signature logo and soft 100% cotton material. The Muscle tank has low armholes which allows for maximum mobility perfect for training or reaching for that morning coffee. Secondly, you can never go wrong with a pair of activewear tights. As our top half is basic, and doesn’t have any colour, a star piece to your effortlessly active ensemble is the...

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  • Workout like an ‘It’ girl – and copy her gym style too!

    0 comments / Posted on by HyperLuxe Activewear

    Workout like an ‘It’ girl – and copy her gym style too!

    If you’re anything like us, your Instagram feed probably is full of #fitspo pics and you’re more than a little bit obsessed with Gigi and Kendall’s latest athleisure looks… For some extra motivation this winter, here are some workout secrets from some of our favourite ‘It’ girls – plus the Hyperluxe pieces you'll need to get their gym style! Gigi HadidWe love Gigi’s philosophy on health and fitness – train hard, eat clean, and then have a cheat day (with a burger!) to stay sane. A regular at New York’s Gotham Gym, Gigi loves to sculpt her arms, legs and oh-so-perfect abs with a kick butt boxing workout. "We start with jump rope – there’s no better way to slim down legs – and we end with ballet-inspired floor exercises. In the middle, we box." Gigi loves to experiment with prints and pops of colour, mixing up her gym gear with basics that can then be worn during the rest of her day outside the gym. Add a bomber, leather jacket, oversize cardigan or jumper to your look and of course a statement pair of sunglasses to channel Gigi's flawless athleisure style! For this boxing ring look, shop: Brasilfit Full...

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  • Brand Spotlight: New Era

    0 comments / Posted on by HyperLuxe Activewear

    Brand Spotlight: New Era

    THE must-have headwear of the day is, without question, a New Era cap. Whether you rock a New York Yankees logo or vibe the LA Dodgers, they add serious cool factor to every outfit. Spotted on some of our favourite celebs including Gigi Hadid, Beyoncé, Cara Delevingne and more, there is no denying the New Era cap is where it's at.A family owned company for four generations, New Era’s heritage stretches all the way back to the 1920s when it first entered the market with the then on-trend ‘Gatsby’ cap. However, after the popularity of the Gatsby began to slow, the family turned their focus to baseball caps, which lead to the development of the iconic 59FIFTY fitted cap in 1954.Constantly innovating, New Era has become a major trend setter, becoming the exclusive supplier of caps for the Major Baseball League in the USA in 1993!We recently had a quick chat with Paul Stockden, co-director of Sportmax and distributor of New Era caps in Western Australia, about what makes a New Era cap such a sought after athleisure staple. 1. What kind of person is the New Era shopper?Definitely fashion and quality conscious, someone who like to express their style via their headwear.2....

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