Brand Spotlight: New Era
THE must-have headwear of the day is, without question, a New Era cap. Whether you rock a New York Yankees logo or vibe the LA Dodgers, they add serious cool factor to every outfit. Spotted on some of our favourite celebs including Gigi Hadid, Beyoncé, Cara Delevingne and more, there is no denying the New Era cap is where it's at.
A family owned company for four generations, New Era’s heritage stretches all the way back to the 1920s when it first entered the market with the then on-trend ‘Gatsby’ cap. However, after the popularity of the Gatsby began to slow, the family turned their focus to baseball caps, which lead to the development of the iconic 59FIFTY fitted cap in 1954.
Constantly innovating, New Era has become a major trend setter, becoming the exclusive supplier of caps for the Major Baseball League in the USA in 1993!
We recently had a quick chat with Paul Stockden, co-director of Sportmax and distributor of New Era caps in Western Australia, about what makes a New Era cap such a sought after athleisure staple.
1. What kind of person is the New Era shopper?
Definitely fashion and quality conscious, someone who like to express their style via their headwear.
2. What is the must-have New Era piece of the latest collection?
New Era caps featuring smaller, subtler logos with less ‘structured’ crowns and curved visors will really burst on the Australian scene from spring this year.
(**Keep an eye out for more New Era arrivals in the months to come!)
3. How would you describe New Era in one sentence?
New Era is the world’s finest cap maker and has earned that accolade through generations of dedication to quality craftsmanship and self-expression.
Smoothie or latte?
Sunset yoga or morning run?
Online shopping or browsing in your favourite store?
Favourite workout track?
Groove Armada – Madder
I'm happiest when....
The whole family is together for Christmas holidays down in Dunsborough.
When I'm feeling uninspired I...
Go for a run to take in the fresh air and have a good sweat.
Shop our range of New Era caps in-store or online today!