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  • HyperLuxe: A Family Affair

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    HyperLuxe: A Family Affair

    Whoever declared that business and family don’t mix obviously never spent a day at HyperLuxe… Owned and operated by Jenny Sharpless and her daughters Cassie and Madi, HyperLuxe is living proof that family and business can go in hand in hand!   Inspired to devise a business concept that would allow them to work side by side, Jenny, Cassie and Madi initially considered opening a healthy food outlet before they realised that their love of fashion far outweighed their love of cooking. Owner Jenny recalls, “Myself, Cassie and Madi always wanted to go into business together, it was just a matter of deciding what. We thought of preparing and serving healthy food, but to do it all day and then go home and do the same for family dinner…” As you can imagine, the idea soon lost its appeal.   Advocates for active and healthy lifestyles, the tight-knit trio instead set out to create a retail destination where fellow fitness fanatics and active wear devotees could discover an array of outfits that transition seamlessly from a gym class to a catch up with friends at a local cafe. The family often worked out together, and continue to do so, and...

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