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  • The Worldwide Obsession with Superga

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    Superga Shoes - Hyperluxe Activewear

    These Superga Shoes NEED to be a Staple in Your Wardrobe This Summer! If you follow us on Instagram you would know that we LOVE our Superga shoes and we’re not alone. Superga shoes have become a worldwide cult brand for their sleek, fashion-forward designs and uber comfortable, reliable construction.  If you’re not impressed yet, did you know Superga shoes are produced with vulcanised rubber soles? The vulcanization process makes the rubber soles of the Superga shoes more durable by creating links between the rubber’s polymer chains. This also allows the soles to be lightweight, have better grip and prevents the sole from weakening when wet. Superga has been around for over 100 years, originally starting in 1911 they began to produce in Italy, shortly closing during the war they reopened with a mission in mind, to produce high quality footwear. The Classic Superga 2750 heritage style was their first comeback ‘baby’ and since then Superga shoes have branched out their product line with technical sports shoes, rubber rain boots and almost never ending variations to their classic Superga sneaker design. Over the years we have been thrilled to admire and also stock Superga’s collaborations with some of the world's...

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