Can you believe it has only been just over 2 years since resident cool-girls and co-founders Pip Edwards & Claire Tregoning graced us with our now favourite retro-inspired activewear brand, P.E Nation? We can’t, but jeez are we mighty thankful they did!
After rapid growth, these talented women have finally made the leap, expanding into the realm of menswear and we are excited to reveal that Hyperluxe is your exclusive WA stockist!
Edwards, who previously worked at Ksubi and General Pants Co. said the move is a natural extension of PE Nation’s existing activewear offering, which already has a decidedly masculine aesthetic.
“We never intended for P.E Nation to only be for women..It’s a tomboy-ish brand with roots anchored in menswear. The desire to deliver to men what we deliver to women – effortless, comfortable, functional, everyday wear – this has always been our vision”
With the men’s sportswear market dominated by a few of the giant companies like Nike & Adidas, we’re personally welcoming the introduction of a fresh, new local brand into the mix. What's even more exciting is the collection will include a versatile range of lifestyle pieces girls can also enjoy.
Which means boys - you better be on high alert. A mass hoodie heist is about to hit the country.