News » Dunsborough

  • INTRODUCING OUR NEW BRANDS!

    0 comments / Posted on by Aimee Robinson

    INTRODUCING OUR NEW BRANDS!

    Say hello to the new brands on our HyperLuxe shelves! The latest additions to the fam combine our favourite Australian activewear, leisurewear and staple pieces and we know you’ll love them as much as we do! First up is Australian activewear brand, Madison the Label! There really is no better way to take comfort wear from your couch to the streets. The Jaida Tank in khaki or camel pairs perfectly with the Madison the Label Embossed Sweaters for those chillier days and nights. These pieces transition into your spring wardrobe seamlessly… wear the Jaida Tank on a night out with black jeans and heels or the Embossed Sweater to coffee with a denim skirt and white kicks. Providing the ultimate combo of comfy and cute, SNDYS the Label is an Australian activewear brand that personifies all those lazy Sunday feels. Throw on the Luxe Sweatpants and matching Luxe Fleece Crew Sweater for a cozy morning in or if a weekend brunch is more your style, match the sweatpants with the SNDYS the Label Sheerer Bodysuit and chunky sneakers for that 90s sporty chic look (hello Sporty Spice!) You could even wear these pieces on a dinner date! The bodysuit looks...

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  • Sartorial style nod to our noughties style icons the Spice Girls!

    0 comments / Posted on by HyperLuxe Activewear

    Sartorial style nod to our noughties style icons the Spice Girls!

    We’ve been noticing 90s nostalgia in a lot of styling recently and we aren’t mad about it! In fact, in the new world order we find ourselves opting for slightly elevated knock-about-the-house outfits almost everyday. We’re coining the look “comfy sporty 90’s chic”!  Deny it all you want but we know everybody loves a bit of the Spice Girls and who better to inspire our 90s style session! ‘If you wanna be’ looking cute in some of our favourite new HyperLuxe activewear arrivals, here are our top Spice Girls style tips. ANIMAL PRINT (AKA Scary Spice) Scary Spice was bold and fearless in her style... she made bright colours and daring prints iconic and for that, we thank her! We are obsessed with our new Ragdoll LA Oversized Sweatshirt in brown leopard - daring without the scary! If this is too bold (but trust us, it’s not - it’s fierce!) you can add a more subtle print to your look with our Hi Ho Silver changeable bag straps. We’re crushing on the Animal Blush print! NAVY COLOUR POP (AKA Ginger Spice)  We just have to give a nod to Ginger’s Union Jack dress from their 1997 Brit Awards performance… I-CON-IC! The...

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  • HyperLuxe: A Family Affair

    0 comments / Posted on by HyperLuxe Activewear

    HyperLuxe: A Family Affair

    Whoever declared that business and family don’t mix obviously never spent a day at HyperLuxe… Owned and operated by Jenny Sharpless and her daughters Cassie and Madi, HyperLuxe is living proof that family and business can go in hand in hand!   Inspired to devise a business concept that would allow them to work side by side, Jenny, Cassie and Madi initially considered opening a healthy food outlet before they realised that their love of fashion far outweighed their love of cooking. Owner Jenny recalls, “Myself, Cassie and Madi always wanted to go into business together, it was just a matter of deciding what. We thought of preparing and serving healthy food, but to do it all day and then go home and do the same for family dinner…” As you can imagine, the idea soon lost its appeal.   Advocates for active and healthy lifestyles, the tight-knit trio instead set out to create a retail destination where fellow fitness fanatics and active wear devotees could discover an array of outfits that transition seamlessly from a gym class to a catch up with friends at a local cafe. The family often worked out together, and continue to do so, and...

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  • Spring into Summer!

    0 comments / Posted on by HyperLuxe Activewear

    Spring into Summer!

    After a long, cold winter and a chilly start to spring, we can't wait to spring into summer with special events at Hyperluxe North Beach and Dunsborough. Join us from 9am this Saturday 19 November for free WelleCo Super Elixir smoothies, WelleCo Oatlicious protein parfaits, Heal'r Tumeric lattes, Matcha Maiden Gelato (at North Beach) and healthy canapes.  Hyperluxe North Beach customers will also be able to meet Maasai Activewear founder Bojana Gajic, who recently dressed Khloe Kardashian, and receive fashion advice from accomplished stylist Clare Ryan. The new Maasai Activewear collection will be available exclusively in Hyperluxe's North Beach and Dunsborough stores from November 19-29. See you on Saturday!

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