INTRODUCING OUR NEW BRANDS!
Say hello to the new brands on our HyperLuxe shelves! The latest additions to the fam combine our favourite Australian activewear, leisurewear and staple pieces and we know you’ll love them as much as we do!
First up is Australian activewear brand, Madison the Label! There really is no better way to take comfort wear from your couch to the streets. The Jaida Tank in khaki or camel pairs perfectly with the Madison the Label Embossed Sweaters for those chillier days and nights. These pieces transition into your spring wardrobe seamlessly… wear the Jaida Tank on a night out with black jeans and heels or the Embossed Sweater to coffee with a denim skirt and white kicks.
Providing the ultimate combo of comfy and cute, SNDYS the Label is an Australian activewear brand that personifies all those lazy Sunday feels. Throw on the Luxe Sweatpants and matching Luxe Fleece Crew Sweater for a cozy morning in or if a weekend brunch is more your style, match the sweatpants with the SNDYS the Label Sheerer Bodysuit and chunky sneakers for that 90s sporty chic look (hello Sporty Spice!)
You could even wear these pieces on a dinner date! The bodysuit looks hot with jeans, heeled boots and some statement earrings.
We are still crushing on tie dye at the moment and Australian activewear brand Jac + Mooki are keeping our wardrobes fun and colourful! Brighten up a cold day with the hot pink Jade Sweatshirt or Priscilla Sweatshirt in vintage rose. Jac + Mooki have you covered with a wide range of staple pieces for your year round wardrobe.
Next up - the Atoir x Rozalia Russian collab really is what all our dreams are made of! Our current favourite is The Hoodie in oatmeal or black - it’s literally the coziest jumper you’ll ever own. Be sure to sign up to our pre-order list so you don’t miss out on the newest drops from the Atoir x Rozalia Russian collection as they come in.
Our girl Evelyn has styled her sweatsuit up with the HyperLuxe Vegan Leather Blazer.
Or, add a pop of excitement to the look with the Ragdoll LA Tie Dye Tee in nude or the Slouchy Tie Dye Tee in dusty blue.
Huffer is another current fave of #teamHyperLuxe! Huffer brings a cool edge to technical outerwear with structured pieces that will keep you super warm and super dry. We love the Classic Down Vest in dusty pink or keep it classy in the black Superdown Jacket.
The Flotte raincoat is a must have for the remainder of these drizzly days. The coolest part - they’re convertible into a bag so you can take it anywhere! We have the Flotte raincoats in forest green, hazelnut, tomato red, blush pink and a pearl grey. These beauties are ultra light so they're perfect for all year round.
Make sure to pop past the North Beach, Applecross or Dunsborough locations to check out all our favourite Australian activewear and international pieces brand new in store!