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  • HyperLuxe: A Family Affair

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    HyperLuxe: A Family Affair

    Whoever declared that business and family don’t mix obviously never spent a day at HyperLuxe… Owned and operated by Jenny Sharpless and her daughters Cassie and Madi, HyperLuxe is living proof that family and business can go in hand in hand!   Inspired to devise a business concept that would allow them to work side by side, Jenny, Cassie and Madi initially considered opening a healthy food outlet before they realised that their love of fashion far outweighed their love of cooking. Owner Jenny recalls, “Myself, Cassie and Madi always wanted to go into business together, it was just a matter of deciding what. We thought of preparing and serving healthy food, but to do it all day and then go home and do the same for family dinner…” As you can imagine, the idea soon lost its appeal.   Advocates for active and healthy lifestyles, the tight-knit trio instead set out to create a retail destination where fellow fitness fanatics and active wear devotees could discover an array of outfits that transition seamlessly from a gym class to a catch up with friends at a local cafe. The family often worked out together, and continue to do so, and...

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  • Rhianna: Sports Luxe Trend Setter

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    Rhianna: Sports Luxe Trend Setter

    Introducing the Queen of sports luxe: our girl Rihanna. RiRi can do no wrong when it comes to luxury activewear; she essentially created the sports luxe vibe that we’ve all come to know and love. As the original trend setter Rihanna is well versed with the classic legging and bomber combo, and we’ve all seen her combine sweet kicks, sweats and a luxe crop, taking to the streets with just the right amount of swagger.   We’ve curated five of her best luxe looks and combined them with a few of our style tips so you’re able to recreate the looks for yourself. Rocking the sports luxe look like Rhi Rhi isn’t as hard as you’d think, all it takes is a few essential closet staples! 1. Owning a great pair of leggings or two (or five!) is vital for anyone’s wardrobe - whether they’re your gym staple or your casual luxe go-to when you’re heading out on the weekend. Rihanna can rock leggings of any kind or style, and transforms activewear into any time, anywhere wear. It’s effortless, and it’s comfortable - and we want you to have that too! These Varley Tights are right up RiRi’s alley, and...

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  • Top 5 Sports Luxe Wardrobe Essentials

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    Top 5 Sports Luxe Wardrobe Essentials

    We’re heading into spring which means it’s just about time to get our summer bods into gear, and we all know the best way to start any new exercise regime is with a new active wear wardrobe, or at least a few essentials to get that motivation going!   To get you started, we’ve picked out our favourite pieces to be a part of your wardrobe this season:   1. Lilybod Holly Black Honeycomb Tights   We absolutely love these tights from Lilybod! The design is super adaptable for all bodies, and so smooth that you’ll barely know they are there when you’re smashing out that run or chilling out with some downward dog. They are made to last, so don’t worry about ripped seams or stretched out waistbands. Of course, they include engineered panels and awesome micro-mesh for the sheer look. What’s not to love?   2. Sub_Urban Riot Top  Yes, queens! We’re here for you with this tank from Sub_Urban Riot - because there’s no reason why you can’t indulge in a chip or two on your way home from the gym, (provided they’re kale chips of course). This tank isn’t strictly activewear, which is why we love it:...

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  • Spring into Summer!

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    Spring into Summer!

    After a long, cold winter and a chilly start to spring, we can't wait to spring into summer with special events at Hyperluxe North Beach and Dunsborough. Join us from 9am this Saturday 19 November for free WelleCo Super Elixir smoothies, WelleCo Oatlicious protein parfaits, Heal'r Tumeric lattes, Matcha Maiden Gelato (at North Beach) and healthy canapes.  Hyperluxe North Beach customers will also be able to meet Maasai Activewear founder Bojana Gajic, who recently dressed Khloe Kardashian, and receive fashion advice from accomplished stylist Clare Ryan. The new Maasai Activewear collection will be available exclusively in Hyperluxe's North Beach and Dunsborough stores from November 19-29. See you on Saturday!

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  • Hyperluxe takes on the US!

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    Hyperluxe takes on the US!

    Jenny and Cassie have recently returned from a whirlwind trip to the USA, sourcing some new trends and labels at the Active Collective Trade Show in LA before lapping up that NYC style! Read on to find out more about their amazing trip!The Active Collective Trade Show in Huntington Beach, LA was on our radar after being recommended to us. The fact that it was purely activewear appealed to us immensely due to it being our first exhibition! Day one of trade show was crazy busy, everyone was excited, friendly and full of enthusiasm - there was a buzz in the air!Day two was a little more chilled out with time for one on one meet 'n' greets and a chance for a second look around each stall. Then it was off to NYC for some 'us' time where good food, exercise (the must do Soul Cycle & Gotham Boxing) and shopping were on our agenda. It didn't disappoint! The sun was out, we walked everywhere and did not stop until it was dark, then would be very happily cosied up in our hotel room - exhausted.  Our first trade show experience was extremely successful and very enjoyable!What were some of the highlights of the trip?...

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