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  • Brand Spotlight: Varley

    0 comments / Posted on by HyperLuxe Activewear

    Brand Spotlight: Varley

    Leading the pack in athleisure style, we cannot get enough of Varley and their polished, functional pieces that offer comfort and freedom of movement without compromising on some serious sports glam vibes.We love Varley because of their attention grabbing prints, every time we do the North Beach to Trigg Coastal walk we get stopped and asked where our tights or tops are from and more often than not, they’re Varley! Our current fave pieces include Mercury Marble Tight, Montana Crop in Mercury Marble and Dewey Sweat in white.We chatted to London-native Lara, who founded Varley in 2013 with her husband Ben, and has since expanded the brand to Los Angeles and beyond with stockists, including HyperLuxe, located around the globe.Tell us about Varley:1. What kind of girl is the Varley shopper?The Varley woman is many things, but she is always confident and stylish. 2. What is the must-have Varley piece of the latest collection?The must have piece has to be the amazing Palms Tights - as seen below on Gigi Hadid! (**Palms Tights coming soon to HyperLuxe - stay tuned!)3. How would you describe Varley in one sentence?European elegance meets Cali (fornian) chic!Quick Q's:Smoothie or matcha latte? Neither – give me a strong flat white!Sunset yoga or morning...

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  • Hyperluxe VIP Event

    0 comments / Posted on by HyperLuxe Activewear

    Hyperluxe VIP Event

      On Thursday night we welcomed a select group of lovely ladies to a private styling event with amazing fashion influencer, stylist and our friend, Andrea Tonkin, who authors the AndAndrea blog. Andrea and her un-models treated our VIP guests to an informal styling workshop in the store. Andrea spoke of the new terminology ‘ath-leisure wear’ and the sports luxe trend overall. “This look is really about being comfortable and confident. It can be adapted for any body shape whether your super sporty or curvy just by adding layers or tying knots in your tee. The key is embracing your body shape and owning it!” Andrea’s un-models showcased the ath-leisure look in leggings by Varley and 2XU, oversized singlets by our favourite WA designer Empire Rose layered with Stussy windbreakers and new soft leather jackets by another fab WA designer Bruug and Swedish brand Stand. After the presentation guests shopped up a storm (enjoying 25% off for the night only!) and enjoyed healthy snacks including delicious raw, vegan desserts by Blissfully Raw and acai berry and granola smoothies from our friends at Tropico. Guests went home happy with a gift bag filled with goodies including a Hyperluxe gym towel and water...

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